Marketing Manager, Growth & Lifecycle
Samira Ibrahim.
I'm a marketing manager focused on growth and lifecycle campaigns for B2B SaaS products. Over the past six years I've built email and in-product messaging programs that turn trial signups into retained customers, and I like pairing data with creative to find what actually moves the needle. Most recently I led a lifecycle overhaul that became my team's biggest driver of paid conversion.
Work Experience
Northwind Analytics
Own lifecycle and retention marketing for a mid-market SaaS platform, running trial-to-paid nurture, in-app messaging, and quarterly campaign strategy with a team of two.
Bramblecart
Built and scaled the company's first automated email lifecycle program, managed the content calendar, and partnered with sales on campaign attribution reporting.
Hearthline Media
Supported paid social and content marketing campaigns, coordinated launch logistics, and managed the marketing team's editorial calendar.
Projects
Trial-to-Paid Lifecycle Overhaul
Redesigned the onboarding email and in-app messaging sequence end-to-end, increasing trial-to-paid conversion by a significant margin over two quarters.
Quarterly Campaign Playbook
Created a repeatable cross-functional campaign playbook now used by the growth, sales, and product teams to plan and launch quarterly initiatives.